Proof ledger

Evidence before any sponsor claim goes live.

This static ledger defines the minimum proof needed before sponsor outreach, checkout wiring, issue placement or campaign reporting. It is deliberately internal prep only.

Booking intakeCheckout planReporting plan
OpenAdvertiser identityLegal name, trading name, website, billing contact and service area captured before copy review.OpenOffer proofLanding page, price, date, location, booking route and eligibility checked against the advertiser source.OpenLocal relevanceCampaign must help readers in Cambridge, Ely, Cambourne, Northstowe, Histon and Impington, Sawston, Waterbeach, Cambridge Biomedical Campus, St Ives, Huntingdon, Newmarket, Saffron Walden, not a generic national spray.OpenRestricted claimsEducation, health, finance, property and legal copy needs substantiation and careful wording.OpenPublication boundaryNo prospect contact, checkout link, issue placement or public claim goes live without editorial approval.OpenPost-campaign recordKeep sent date, placement, CTA, sponsor URL, click/report notes and reader complaints in the campaign file.

Required proof before send

Outbound sponsor copy remains manual and approval-gated.

OpenProof gateProspect serves Cambridge, Ely, Cambourne, Northstowe, Saffron Walden or a clearly covered commuter area.OpenProof gateProspect has a public website or official business profile with a clear contact route.OpenProof gateOffer is resident-useful and can be described without unverified performance, legal, financial, medical, property-investment or education claims.OpenProof gatethe editor approves the business, package, dates, copy, landing page and contact route before any message is sent.